‘Pars Seismic’ earthquake engineering consultant wanted a logo and visual identity. Since the proficiency of Pars Seismic is to immunization of buildings against an earthquake as well as offering solutions in this field and selling Robinson products in Iran, I had to consider 2 principles in this project:

1. Safety: due to the main duty of this company which is making the space of clients’ lives safe.
2. Simplicity: because the more simple a form is, the more reliable it is.

Thus I illustrated a strong ‘P’ between 2 sliding layers, which represent shaking layers of earth in an earthquake. I selected Gotham type family as an example of simple and strong sans-serif fonts. Visual Identity Color of Pars Seismic is blue, symbolizing caring and trustworthy.